Top Stats At A Glance
And users are starting to expect more from forms. If your design isn't connected to retrieve saved passwords or auto-filling general details, then you can be sure you're not providing a good user experience.
Today we're going to look at some online form statistics and learn how to maximize the potential of your forms. We'll be looking at form abandonment rates, conversion rates, and what it takes to get the most out of a form.
For example, do you know?
What % of job seekers abandon a form before submission?
Juxhina Malaj
Online Form Global Usage Statistics
Online forms have become a cornerstone of business and individual interactions across the globe. They enable us to conduct surveys, collect feedback, apply for services, or even register for events with a few clicks.
- People using desktop computers are more likely to fill out forms completely compared to those on mobile devices. 10
- Using pop-up forms on mobile devices can make the form-filling experience better for users. 1
- 67% of people give up on a form if it's hard to use/fill. 10
Completion Rates Of Different Form Types
- On average, it takes about 2 minutes and 37 seconds to complete a form. 1
- People spend around 1 minute and 43 seconds on a form before deciding to abandon it. 1
- On average, people who don't complete a form go back to change their answers about 4.55 times.1
- People who complete a form usually change their answers about 5.61 times. 1
- The average rate at which mobile users complete a form is 42.95%. 1
Mobile Form Usage
| Industry | % |
|---|---|
| Ecommerce | 25.89% |
| Insurance | 52.84% |
| Financial Services | 45.35% |
| Software | 36.9% |
| Education | 59.63% |
| Healthcare | 49.78% |
- Desktop users complete a form at a slightly higher rate, around 47.01% on average. 1
- Tablet users complete a form about 41.13% of the time on average. 1
- About 68.32% of people who view a form start filling it out. 1
- About 65.99% of people who start a form complete it. 1
- Overall, around 44.96% of people who view a form end up completing it. 1
Despite challenges like security and access gaps, these improvements are helping solve those issues. As online forms continue to be widely used and improved, they remain vital for digital communication and data handling.
How long does it take to complete an online form on average?
On average, it takes about 2 minutes and 37 seconds to complete a form.
What is the typical time spent on a form before users decide to abandon it?
People spend around 1 minute and 43 seconds on a form before deciding to abandon it.
How often do users who don't complete a form go back to change their answers?
On average, users who don't complete a form go back to change their answers about 4.55 times.
Online Forms By Industry Statistics
Did you know the use and effectiveness of online forms can vary greatly across different industries?
Each industry has its own unique needs and characteristics, influencing how they leverage online forms. By understanding these trends, you can better tailor your forms to achieve maximum impact, regardless of your line of business.
Ecommerce
The ecommerce industry is witnessing several significant trends and statistics across various aspects, from marketing strategies to consumer behaviors and platform usage.
- Single-column forms are completed about 15.4 seconds faster than multi-column ones, emphasizing the importance of simplicity and ease of navigation. 2
- Security concerns lead to form abandonment in 29% of cases, highlighting the need for clear communication about data use and the addition of trust badges, especially in checkout forms. 2
- Ecommerce forms exhibit a 55.94% rate of visitors beginning the form after viewing it, showcasing substantial interest, though this interest is somewhat less compared to other sectors. 2
- Conversion rates for online forms show significant variation across different devices; desktop platforms see an average conversion rate of 47.01%, while mobile devices have a slightly lower rate at 42.95%. 2
- Ecommerce sites with streamlined checkout forms see a 25% increase in conversion rates. 2
- Abandoned cart rates decrease by 20% when online forms require fewer fields to fill. 2
Software
When looking into online forms and the software used for their statistics, there's a wide range of tools and platforms that serve various purposes, from creating forms to analyzing their data.
- In the software industry, online forms demonstrate a significant engagement level with a 'View to Starter %' of 63.39%, indicating that a considerable number of individuals who view these forms proceed to interact with them. 3
- 84% of marketers use form submissions to generate leads, and a majority considers web forms their highest converting lead generation tool. 3
- Feedback forms on software websites lead to a 20% improvement in product development based on user input. 3
- Beta testing applications through online forms increase participation by 50%. 3
Insurance
In the insurance industry, the division between personal and commercial lines is quite balanced.
- Personal lines, which include auto and homeowners insurance, make up approximately 49.8% of all premiums, amounting to about $356.3 billion. 13
- On the other hand, commercial lines represent a slightly higher share at 50.2%, equating to around $359.6 billion. 13
- Regarding claims statistics, small businesses face a 40% chance of filing a claim within a decade, indicating the risks involved in running a business. 13
Financial Services
The financial services industry is undergoing significant transformations, with technological advancements and global market dynamics shaping the sector's future.
- The industry's workforce statistics reveal a notable portion, 4.1%, of workers are employed in the Financial and Insurance Services industry, showing an annual growth. 3
- With the US commercial banks holding assets in the trillions and the fintech market projected to exceed $305.7 billion by 2025, the sector is at the brink of a significant shift towards digitalization and innovation. 3
Recruitment
The recruitment industry is evolving rapidly with the integration of technology and changing workforce dynamics.
- he use of video interviews in recruitment has surged, with 69% of employers incorporating video interviews into their hiring process in 2023, up from 22% pre-pandemic. 4
- This trend is supported by the belief among 74% of recruiters that video interviews simplify the interviewing and candidate selection process. 4
Online onboarding forms reduce the employee onboarding process time by 40%. 4
- A significant portion of recruiters, 79%, believe AI will play a role in making hiring and firing decisions soon. 4
- Moreover, 63% anticipate AI replacing parts of the candidate screening process. 4
- The next five years are expected to see a rise in SMS and text message recruitment, as predicted by 64% of leaders. 4
- Diversity hiring is becoming increasingly important, with 76% of employees considering diversity a crucial factor when evaluating job offers. 4
Travel
The travel industry has seen significant shifts towards online booking, highlighting the growing reliance on digital platforms for planning and purchasing travel experiences.
- A majority of travel bookings, 68%, were made online as of 2022, with expectations for online sales to account for 73% of the travel and tourism sector by 2026. 5
- Despite the surge in mobile traffic, a significant number of American consumers, about 80%, still prefer using desktops or laptops for making reservations. 5
- However, mobile bookings are notable, especially for last-minute arrangements, with 72% of mobile bookings happening within 48 hours following last-minute searches. 5
Customized online forms increase customer satisfaction by 30% in the travel sector. 5
- Online travel sales reached a remarkable $755 billion in 2019, and the global online market is anticipated to hit $1 trillion by 2030. 5
- The hotel reservation segment also reflects the dominance of online booking, with over 700 million people expected to book online by 2023. 5
- The influence of digital platforms on consumer decisions is profound, with videos and images being critical in influencing travel decisions during the planning stage. Around 72% of new clients conduct some form of research before making a booking. 5
- Sustainability is becoming a significant consideration for travelers, with 87% expressing a desire to travel sustainably. 5
Healthcare
- The healthcare industry is a substantial and rapidly growing sector, constituting over 10% of the GDP in developed countries and nearly 18% in the US. 5
- It is the largest employer in the US, where healthcare employees earn an average of $60,976 annually. 5
- Over 70% of healthcare providers use online forms for patient intake, appointments, and feedback. 5
- Patient satisfaction improves by 35% when online forms are optimized for easy use. 5
Legal Service
The legal services market is experiencing significant growth and transformation, driven by technological advancements and an increasing demand for integrated legal services.
- The global legal services market size is anticipated to grow from $786.51 billion in 2024 to $981.08 billion by 2029, marking a CAGR of 4.52% during this period. 1
- This growth is attributed to the resilience of the legal services industry to cyclical and seasonal fluctuations. 1
- The corporate segment, which deals with business regulations, contract drafting, and negotiation, led the market in 2022, accounting for over 30% of the global revenue. 1
Property
The property management industry is an essential component of the real estate sector, showcasing significant statistics that highlight its growth, challenges, and the importance of technological advancements.
- The industry employs a significant number of people, with nearly 877,995 workers reported, indicating its role as a major employer. 1
- Technology plays a pivotal role in this sector, with the property management software market valued at $2.9 billion in 2020, and projections suggest a growth at a CAGR of 4.8% until 2028. 1
- For instance, less than 50% of landlords manage their own properties, indicating a reliance on professional property management services. 1
- The property management software market is particularly noteworthy, with an estimated worth of $3.04 billion, expected to experience significant growth at a CAGR of 45.6% between 2022 and 2030. 1
The property management industry is on a path of recovery and growth, with technological advancements playing a key role in shaping its future.
The use of property management software and other tech solutions is becoming increasingly prevalent, reflecting the sector's adaptation to meet changing demands and enhance operational efficiency.
Education
- 77% of graduate students were registered for degree programs, with 32% of students in public institutions taking at least one online course. 6
- 80% of students who enroll in online learning are undergraduate students. 6
- 86% of graduates believe the value gained from their online degree is equal to or exceeds the cost. 6
- Online forms increase student engagement by 40% in online courses and distance learning programs. 6
How does optimizing online forms improve patient satisfaction?
Optimizing online forms for easy use makes it more convenient for patients to schedule appointments, provide health information, and communicate with healthcare providers, leading to a 35% improvement in patient satisfaction.
How do online forms increase student engagement in online courses?
Online forms facilitate easier submission of assignments, feedback, and registrations, making students more likely to engage with the course content and participate actively, thereby increasing engagement by 40%.
Can online forms be used to improve the quality of online education?
Yes, by using online forms to collect feedback from students, educators can identify areas for improvement in course material, teaching methods, and student support, enhancing the overall quality of online education.
Online Form Abandonment Rate Statistics
Online form abandonment refers to the phenomenon where users start filling out an online form but quit before completing it.
This is a significant issue because, in many cases, online forms represent critical user actions such as signing up for a service, making a purchase, or providing contact information for further communication.
- 29% of form abandonments are due to security worries. 2
- 27% of people abandon forms because they're too long. 2
- Ads or upselling cause 11% of users to abandon forms. 2
- 10% of form abandonments are due to unnecessary questions. 2
- Comparison forms are abandoned quickly, typically within 50 seconds. 1
- Travel booking forms have high abandonment rates due to their complexity. 7
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- About 60% of job seekers abandon forms before finishing. 8
- 76.9% of shoppers leave checkout forms before completing their purchase. 7
- Lack of trust badges in a checkout form leads to a 12% increase in abandonment. 2
Trust badges signal to users that your site is legitimate, trustworthy, and that their data will be securely handled.
- Forms with dropdown fields have the highest abandonment rates. 2
- If a form asks for a phone number, 37% of users will abandon it unless it's optional. 2
Highest Form Abandonment Rates
- CAPTCHA usage may increase form abandonment rates. 2
- Mandatory account creation during checkout deters 23% of users. 2
- 67% of users discard hard-to-navigate forms. 10
- Two-column form layouts can lead to user confusion and abandonment. 2
- The password field sees a high abandonment rate, averaging 10.5%. 10
- Email and phone number fields contribute to form dropouts with 6.4% and 6.3% abandonment rates respectively. 10
A range of factors influence abandonment rates, including security concerns, form length, unnecessary questions, and certain layout features like the use of two columns or CAPTCHA.
To mitigate form abandonment, it's essential to provide a user-friendly, intuitive interface. Optimizing forms for clarity, brevity, and ease of navigation can significantly improve completion rates.
What are the primary reasons for form abandonment?
The primary reasons for form abandonment include concerns about security (29%), excessive form length (27%), distractions such as ads or upselling (11%), and the presence of unnecessary questions (10%).
Why do security worries contribute to form abandonment?
Security concerns, such as doubts about the safety of personal information, play a significant role in form abandonment. Users may hesitate to submit sensitive data if they perceive a risk of data breaches or unauthorized access.
How does the length of forms affect abandonment rates?
Lengthy forms can overwhelm users and lead to abandonment. Approximately 27% of users abandon forms because they find them too long or cumbersome to complete.
Online Forms For Lead Generation Statistics
Online forms are essential tools for lead generation in digital marketing.
By effectively using online forms, businesses can generate quality leads that are more likely to convert, improving overall marketing efficiency and return on investment.
Current Issues With Lead Generation
- 78% of marketers express concerns over quality screening. 9
- Scheduling appointments with leads is a challenge for 25% of marketers. 9
- Filtering and funneling leads troubles 29% of marketers. 9
- 35% of marketers struggle with maintaining consistent contact with leads. 9
Most Effective B2B Lead Generation Tactics
- For 39% of marketers, making the initial contact with leads is problematic. 11
- Follow-ups with leads present an issue for 41% of marketers. 11
- 43% of marketers have difficulty in quickly gathering enough data on leads. 11
1. Quality Screening
2. Setting Appointments
3. Filtering and Funneling Leads
4. Maintaining Contact with Leads
5. Making Initial Contact with Leads
6. Following up with Leads
7. Quickly Collecting Data on Leads
- 63% of companies find lead generation to be their biggest marketing challenge. 6
- Half of the marketers see online forms as a key lead source. 2
- Almost 50% believe online forms convert more leads than other tools. 2
- Webinars, whitepapers, ebooks, free trials, and product demos are popular gated content in registration forms. 2
Shanal Govender
- Desktops have the highest conversion rate (17.5%), followed by tablets (16.9%) and smartphones (12.7%). 2
- Use of marketing automation software can increase qualified leads by 451%. 2
- Boosting the number of landing pages from 10 to 15 can lead to a 55% increase in lead acquisition. 2
- Companies excelling in lead nurturing generate 50% more sales-ready leads at a 33% lower cost. 12
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- Reducing form fields can boost conversion rates by nearly 50%. 6
- Placing forms above the fold leads to better results. 12
- Users treat above-the-fold forms 84% differently than below-the-fold forms. 12
What percentage of marketers find making the initial contact with leads problematic?
39% of marketers encounter challenges when making the initial contact with leads.
How many marketers face difficulties with follow-ups with leads?
Approximately 41% of marketers encounter issues with follow-ups with leads.
What percentage of marketers struggle with quickly gathering enough data on leads?
Statistics show that 43% of marketers have difficulty in quickly gathering enough data on leads.
Online Forms Conversion Statistics
Online forms are a critical component of digital interaction and conversion for businesses across various industries. The statistics surrounding online form usage, abandonment, and conversion rates provide valuable insights into user behavior and preferences, guiding improvements in form design and function.
- An average online form completion rate is around 21.5%, but this varies significantly across industries. 3
- For example, SaaS companies see a conversion rate of about 2.4% from their forms. 3
- Security concerns are the top reason for form abandonment, cited by 29% of users, followed closely by form length at 27%. Other notable reasons include advertisements or upselling (11%) and unclear reasons for collecting information (10%). 3
| Reason for Form Abandonment | Percentage of Users |
|---|---|
| Security concerns | 29% |
| Form length | 27% |
| Advertisements or upselling | 11% |
| Unclear reasons for collecting information | 10% |
| Other | 23% |
- Application forms have a high completion rate, with 75% of people who start an application going on to complete it. 3
- However, contact forms have much lower conversion, with only 38% of users who interact with a contact form ending up submitting their details. 3
- The implementation of inline validation, which provides real-time feedback to users as they fill out forms, can lead to a 22% increase in form completion and a 31% higher user satisfaction rate. 3
- Additionally, forms with inline validation can be completed 42% faster compared to forms without it. 3
Businesses looking to enhance their online form conversion rates should consider these insights to optimize the user experience and maximize engagement.
What is the average online form completion rate?
The average online form completion rate is around 21.5%, though this figure can vary significantly across industries.
What conversion rate do SaaS companies typically see from their online forms?
SaaS companies typically see a conversion rate of about 2.4% from their online forms.
What are the top reasons for form abandonment?
Security concerns rank as the top reason for form abandonment, cited by 29% of users, followed closely by form length at 27%. Other notable reasons include advertisements or upselling (11%) and unclear reasons for collecting information (10%).
Online Forms For Checkout Statistics
Online forms and checkout processes play a significant role in the digital commerce landscape, with statistics shedding light on user behaviors, preferences, and the challenges businesses face in optimizing these experiences.
A comprehensive look at various studies and reports reveals intriguing trends and actionable insights for businesses aiming to improve their conversion rates and reduce cart abandonment.
- 60% of shoppers will abandon a checkout form if there is no return policy or if it's unclear. 4
- 84% of marketers use form submissions to generate leads. 4
- Companies generating 40% or more of their leads through online forms grow 4x faster than those relying more on offline channels. 4
- Sending messages 1 hour, 24 hours, and 72 hours after cart abandonment can improve campaign performance by up to 30%. 4
- Cart abandonment emails have an average conversion rate of 2.7%. 4
46% of shoppers
will abandon their cart if a discount code doesn't work.
10% of shoppers drop
their purchase mid-way due to dissatisfactory return policies.
22% of shoppers
abandon their cart because of long delivery times.
- Checkout optimization can increase conversions by 35.62%. 4
- 81% of customers trust the advice of friends and family over businesses. 4
- Three out of four consumers buy from their smartphones. 4
- Online stores with a social media presence see up to 32% more sales. 4
- 85.65% is the average cart abandonment rate on mobile phones. 4
- Finance sector suffers from an 83.6% abandonment rate, the highest among industries. 4
- 55% of customers leave a site because of hidden extra costs. 4
- CTAs in blogs improve conversion rates by up to 121% more than banner ads. 4
- The average conversion rate of ecommerce websites is 2.58%. 4
- The personal care products industry has a conversion rate of 3.17% and an average cart abandonment rate of 74.93%. 4
Why do customers leave a website?
Customers often leave a website due to hidden extra costs. Studies suggest that approximately 55% of customers abandon their purchases when they encounter unexpected additional fees during the checkout process.
How can I improve conversion rates on my website?
One effective strategy is to utilize Call-to-Actions (CTAs) within your blog content. Research indicates that CTAs in blogs can boost conversion rates by up to 121% more than traditional banner ads.
What is the average conversion rate for ecommerce websites?
The average conversion rate for ecommerce websites stands at approximately 2.58%. This figure serves as a benchmark for evaluating the performance of online stores.
Online Forms Completion Statistics
Online forms play a crucial role in various industries, from ecommerce and software to education and healthcare. Their design, user experience, and conversion rates significantly impact user engagement and satisfaction.
- About 44.96% of users who view a form complete it, and 65.99% of users who start filling out a form complete it. 5
- 3% of people prefer filling out forms on mobile devices, whereas 84% prefer a desktop or laptop. 4
- Surprisingly, 13% of people will never fill out an online form, preferring physical copies instead. 6
- Finance and retail sectors see high form abandonment rates at 75.7% and 75.8%, respectively. 6
- The main reasons for abandonment include security concerns (29%), form length (27%), advertisements or upselling (11%), and unnecessary questions (10%). 6
- Moreover, 12% of users will abandon online checkout forms if trust badges are absent. 6
Form Abandonment Reasons and Impact of Trust Badges
- On desktop platforms, forms have an average conversion rate of 47.01%. 6
- For mobile devices, this rate stands at 42.95%, and for tablets, it is slightly lower at 41.13%. 6
What is the completion rate for online forms?
Approximately 44.96% of users who view a form end up completing it. However, 65.99% of users who initiate filling out a form go on to complete it.
What is the preference for device usage when filling out forms?
While only 3% of people prefer filling out forms on mobile devices, a majority, 84%, prefer using a desktop or laptop.
Is there a significant portion of people who prefer physical forms over online ones?
Yes, surprisingly, 13% of individuals prefer physical copies over online forms and will never fill out an online form.
Online Forms UX & Design Statistics
The quality, aesthetics, and user-friendliness of online forms play a pivotal role in boosting user interaction, conversion levels, and customer contentment.
Insights into these statistics will illuminate the crucial aspects of online forms, identify user challenges, and demonstrate how optimizing form design can profoundly improve the user experience.
- Filling out onboarding forms proves to be more difficult on mobile devices compared to desktops, evidenced by lower completion rates of 35.33% on mobile versus 50.8% on desktop. 8
- If users encounter difficulties with any part of a form, 67% are likely to abandon it. 8
- Grouping similar types of input fields can enhance the flow of the user experience, helping to avoid feelings of boredom or fatigue. 8
- Forms arranged in multiple columns require an additional 15.4 seconds for completion than those set in a single-column format. 8
- The use of inline validation in forms led to participants completing them more rapidly and efficiently, with fewer errors, and reporting higher levels of satisfaction. 8
- The introduction of inline validation to form completion led to a 22% increase in user completion rates. 8
- Users also experienced a 31% increase in satisfaction levels when utilizing forms with inline validation, alongside a 42% reduction in the time required to complete these forms. 8
- Moreover, there was a significant decrease in eye fixations by 47%, highlighting improved efficiency in form interaction. 8
- It was noted that fading success messages can cause confusion among participants, making them unsure if previously validated fields remain valid. 8
- Given that 27% of the global online population engages in mobile search, incorporating a voice input option for extensive text fields in forms can offer a significant enhancement. 2
- Dropdown menus, however, are generally recognized for negatively impacting the user experience. Completing an address field in forms is observed to take users an average of 7.4 seconds. 1
- Simplifying form design can enhance the success of initial submissions without mistakes from 42% to 78%. 5
- Redesigning the checkout process to be more user-friendly has the potential to reduce instances of users abandoning the form by as much as 35%. 5
- Additionally, the introduction of trust badges to forms has led to a notable rise in overall conversion rates, showing a 16% improvement over earlier results before the badges were added. 9
- Inclusion of trust badges led to a significant 22% rise in conversion rates among new visitors, reflecting increased trust and confidence from potential customers. 9
- The overall revenue saw an impressive growth of 21.3% after trust badges were introduced, showcasing their beneficial effect on customer engagement and purchasing decisions. 9
- Additionally, the design of airline forms is often criticized for employing dark UX patterns, which deceive users into spending more. 9
Is there a difference in completion rates between onboarding forms on mobile devices and desktops?
Yes, there is. Studies indicate that filling out onboarding forms tends to be more challenging on mobile devices compared to desktops. The completion rate for mobile devices is approximately 35.33%, while it stands at 50.8% for desktops.
What happens if users encounter difficulties with a form?
When users encounter difficulties with any part of a form, a significant portion, approximately 67%, are likely to abandon it. This emphasizes the importance of optimizing form usability to minimize obstacles and maximize completion rates.
Are there any differences in completion times based on the format of the form?
Yes, there are. Forms arranged in multiple columns take an additional 15.4 seconds to complete compared to those set in a single-column format. This suggests that single-column formats may offer a more efficient and user-friendly experience for form completion.
Online Form CTA Statistics
The effectiveness of call-to-action (CTA) elements in online forms and pages can greatly vary based on their design, placement, and wording.
- The average conversion rate of a page is around 2.4%, with the top 10% of websites achieving rates of 11.5% or higher. This indicates that there's significant room for improvement in most cases. 7
- Placing the CTA button at the bottom of a long landing page increased conversion rates by 304%. 7
- CTAs that are shaped like buttons saw a 45% increase in clicks, emphasizing the importance of CTA design in attracting user interaction. 10
- Including social proof under a landing page CTA helped one company increase its conversion rate by 68%. 10
Micaela Leonard
- Emails with a single CTA can increase sales by up to 1617%, showing the power of focus and simplicity. 12
- A sticky slide-in box CTA earned a 192% higher click-through rate compared to regular CTAs like bottom or sidebar CTAs. 12
- Using videos on landing pages can increase conversions by 86%, highlighting the impact of multimedia on user engagement. 12
- Only 52% of companies that use landing pages also test them to find ways to improve conversions. 12
- Customized CTAs are known to convert 42% more visitors, underscoring the value of personalization in CTA design. 12
Factors such as placement, simplicity, design, personalization, and the use of social proof and multimedia can all contribute to more effective CTAs that drive user action.
What is the average conversion rate for a webpage?
On average, the conversion rate for a webpage is around 2.4%. However, it's essential to note that this can vary significantly based on industry, target audience, and other factors.
How do top-performing websites compare in terms of conversion rates?
The top 10% of websites achieve conversion rates of 11.5% or higher. This suggests that there's substantial potential for improvement for many websites to enhance their conversion rates.
Can the placement of a call-to-action (CTA) button impact conversion rates?
Yes, absolutely. Placing the CTA button at the bottom of a long landing page has been shown to increase conversion rates by 304%. This emphasizes the importance of strategic CTA placement in driving conversions.
Wrap Up & Tips To Improve Your Online Forms
Online forms are essential tools for gathering information, facilitating user interactions, and conducting transactions over the internet. They are pivotal in various industries, including ecommerce, education, healthcare, and many others, providing a straightforward way for users to input and submit their data.
The efficiency, design, and user-friendliness of these forms can significantly influence conversion rates, user satisfaction, and overall effectiveness in achieving business goals.
Through careful consideration of form design, structure, and feedback mechanisms, organizations can enhance the user experience, increase form completion rates, and collect high-quality data. Remember, the primary goal of an online form is to make the data submission process as seamless and frictionless as possible for the user.
Tips To Improve Your Online Forms
- Keep it simple and concise: Users are more likely to complete shorter forms. Only ask for information that is absolutely necessary. Consider which fields can be optional or removed entirely.
- Use clear and descriptive labels: Each form field should have a clear and concise label that accurately describes the expected input. Avoid technical jargon or ambiguous terms that might confuse users.
- Implement field validation: Real-time validation helps users correct errors as they go, reducing frustrations and preventing the submission of incorrect or incomplete forms. Clearly indicate errors and provide helpful feedback.
- Optimize for mobile: With the increasing use of mobile devices to access the internet, ensuring your forms are mobile-friendly is crucial. Test your forms on various devices and screen sizes to ensure they are easy to use everywhere.
- Use progressive disclosure: For longer forms, consider using progressive disclosure techniques to only show sections or fields relevant to the user’s previous responses. This can make longer forms feel less daunting and more manageable.
Sources
- "Industry Form Abandonment Benchmarking" by Zuko
- "B2B Orgs Laser-Focused On ABM" by Demand Generation
- "Lead Generation Statistics" by MarketSplash
- "Contact Form Conversion Rate" by Quicksprout
- "Website Forms Usability" by Nielsen Norman Group
- "Conversion rate of online shoppers" by Statista
- "Most Job Seekers Abandon Online Job Applications" by SHRM
- "Why Your Website Forms May Be Costing You Millions" by Inc.
- "How to Reduce Form Abandonment the Right Way" by Convertica
- "Average Conversion Rate by Industry and Marketing Source" by Ruler Analytics
- "Forms Aren't Dead: The State of Email Lead Capture" by Hubspot
- "Inline Validation in Web Forms" by A List Apart
- "Industry overview" by iii