PRIVACY GUIDELINES

NEXT AUDIENCE provides its customers a technology to display relevant, tailored, and privacy-respecting advertisements to consumers viewing a publisher’s or advertiser’s property. The advertiser may use our technology to collect information on his properties in an anonymous way.
How you are benefiting from this you can read in chapter II (the NEXT AUDIENCE technology)
As expected, NEXT AUDIENCE’s technology adheres to the current data protection regulations in Germany. With the ePrivacy seal, we committed ourselves to comply with strict data protection rules. For example, European user data is handled exclusively in national data centers. Users are able to choose for themselves whether or not they wish to receive personalized advertising via our technology.

The following description provides an overview, how NEXT AUDIENCE ensures your privacy and which data is collected for what purposes, when you visit NEXT AUDIENCE pages (chapter I) or how users benefit from the NEXT AUDIENCE technology (chapter II).

I. Data collection on this website

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”) and Adobe SiteCatalyst. Google Analytics and Adobe SiteCatalyst use “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google or Adobe on servers in the United States. Google and Adobe will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google or Adobe may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s or Adobe’s behalf. Google or Adobe will not associate your IP address with any other data held by Google or Adobe. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google or Adobe in the manner and for the purposes set out above

 

II. Overview of the NEXT AUDIENCE technology

The NEXT AUDIENCE technology is used by our customers to deliver tailored advertising. Data is collected on websites and during advertising delivery to show more relevant advertising to you.

What information is collected?
With our technology it is not possible, to identify you. By visiting a website where our technology is used or by viewing an advertising that has been delivered by our technology, an anonymous cookie is set with a random ID in your browser. The cookie is recognized during following visits on websites, that use our technology. By doing so, data about your browser, visited pages and delivered advertising is available to our platform. It is not possible, to identify your name or where you live. We do not collect any other PII (Personally Identifiable Information) from you, either.
Also our customers are contractually obliged not to collect any PII about you and we take reasonable steps to ensure that our customers meet our privacy standards, but we can not be held responsible for their privacy practises. If we are made aware that we have received PII, we will use reasonable efforts to remove that information from our records.

How is the anonymous information used?
The collected data is used, to identify more relevant offers for consumers and to deliver advertising to audiences that are more likely to respond. In doing so, you receive tailored advertising. Additionally we analyse the data for our customers.

Decide for yourself.

Protecting your data is very important to us. For this reason we work exclusively with approved cookie technologies. This ensures your right to decide for yourself whether or not you want to receive targeted advertising through our technology.

You can see from the status (field) if you have set a NEXT AUDIENCE cookie.

The content of your NEXT AUDIENCE cookies can be viewed hier

 

If you, as a consumer, don’t wish to benefit from our technology, you can opt out and set a NEXT AUDIENCE blocker cookie.

Once you’ve set the blocker, advertising delivered through our technology can no longer be individually directed. Please note that this function is deactivated should you delete the blocker cookie. To activate our service select the opt in button.

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If you have questions about data protection please feel free to consult our data protection officer:

Rechtsanwältin Dr. Bettina Kähler
PrivCom Datenschutz GmbH
phone: +49 40 48409010
bettina.kaehler@privcom.de

NEXT AUDIENCE GmbH is registered at Amtsgericht Hamburg (local court), HRB 113872.
Managing Director: Matthias Schrader

VAT ID No DE204889210
Tax Office: Hamburg Am Tierpark, GERMANY

 

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Proving that we take data protection very seriously, we carry the data protection seal from the ePrivacyconsult GmbH. The ePrivacy seal is only awarded to companies and products which adhere to strict data protection requirements.

Prof. Dr. Chirstoph Bauer of ePrivacyconsult GmbH: “NEXT AUDIENCE has successfully proven that they are professional and foresightful with respect to data protection. We were able to award them the ePrivacy seal within a short period of time.”

edaa-eprivacyconsult-e1384334377300.png As one of the first companies in the digital economy NEXT AUDIENCE received in november 2013 the quality seal “EDAA Trust Seal” for privacy-compliant Online Behavioral Advertising (OBA). The European Digital Advertising Alliance (EDAA) is the central european coordinating body for voluntary self-regulation of the digital advertising industry for usage-based online advertising. The EDAA Trust Seal is awarded when companies successfully implemented online behavioral advertising in accordance with the EU OBA framework rules.